The little table-top game maker based in Garden City was on a roll. It was close to $5 million in annual sales. Its Kickstarter campaigns had racked up $3 million from enthusiastic backers across the globe, eager to throw money into the pot for a new game from Ninja Division.
“A lot of Kickstarter is loyalty,” Deke Stella, marketing director for Ninja Division, told the Idaho Statesman in 2016. “Most Kickstarters pull in a couple hundred backers. We pretty comfortably pull in 3,000 to 7,000 backers. It’s all people who are super invested into the stuff we do. They are passionate. They see our pride of ownership, and they’ve taken that for themselves.”
