New Reports on Montana Travel, Recreation, & Economic Insights for 2023!

Our team has been working hard behind the scenes analyzing our 2023 data. We’re excited to announce that the 2023 Montana Travel Industry Summary and the 2023 Nonresident Visitation, Expenditures, and Economic Contribution Report have been published and are available for download!


The Montana Travel Industry – 2023 Summary

This infographic explores the travel and recreation insights from the past year.



2023 Montana Residents’ Attitudes Towards Tourism

A summary of Montana residents’ attitudes towards tourism from the 2023 season. To view the interactive data dashboard, click here.



2023 Estimates – Nonresident Visitation, Expenditures, and Economic Contribution

This report is a collection of estimates of 2023 nonresident visitation to Montana, expenditures by nonresident travelers in the state, and the contribution to Montana’s economy of that traveler spending.



Are you attending the Montana Governor’s Conference on Tourism in Missoula, April 14-16?

We invite you to attend our session “Unveiling the Power of Tourism Research: Navigating Insights from Montana for 2024 and Beyond” on April 16th at 10:30 AM. Don’t have time to attend? Visit us at the Accelerate Montana exhibitor booth!



Agritourism Study – We need YOUR help!

Are you or anyone you know involved in agritourism? Whether it’s through farmstands, u-pick services, accommodations, tastings, events, CSAs, tours, hunting opportunities, or any other visitor engagement—we want to hear from YOU!

We are leading a research project to explore Montana’s agritourism sector. We invite you to take part in a survey! All responses are confidential. As a token of our appreciation, survey participants will have the chance to win a gift box of goodies from Chalet Market.

Your insights will contribute to a public report and further efforts to understand and advance agritourism across the state, enriching direct sales, education, recreation, entertainment, hospitality, and related activities.

To participate, please visit ITRR Agritourism Survey . If you have any questions or need assistance, feel free to contact us at [email protected].


On behalf of the ITRR team, thank you for your continued support!

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