New report shows soaring interest in Montana outdoors

A new report shows interest, and support of Montana’s outdoors and public lands is soaring and along with that, a booming outdoor business.

Those trends were evident this week as Business for Montana Outdoors sponsored the third annual Last Best Outdoors Fest in Missoula.

Since the first festival in Columbia Falls, organizers say they’ve seen a growing interest in not only the Montana outdoors experience, but in the small-to-large businesses starting to serve this growing economic sector.