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New business world boast: We’re the Tesla of…

July 11, 2014/

There’s no better gauge of branding success than seeing a company’s name become a buzzword, used in contexts that have virtually nothing to do with the company itself.

So let’s congratulate Tesla Motors, the latest business to achieve touchstone status.

David R. Baker

Full Story: http://www.sfgate.com/business/article/New-business-world-boast-We-re-the-Tesla-of-5613359.php

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