Montana Governor Gianforte’s “Come Home Montana” campaign: A case study in being careful what you wish for


“AM I A JOKE TO YOU?” queried one Bozeman native “who can’t afford to live in my hometown anymore because 1 bedroom ‘houses’ go for $700K here.”

Montana Gov. Greg Gianforte’s Come Home Montana campaign is turning into a case study in the Be Careful What You Wish For school of thought. It might qualify as a demonstration of the Law of Unintended Consequences.

The campaign was formally launched last year as an economic development effort to bring Montanans who moved elsewhere for jobs to come back into the state — perhaps to work remotely at their out-of-state careers. Turns out, though, the campaign is being met with anger from Montanans who never left the state and are now facing soaring housing prices fueled by well-heeled newcomers who think nothing of writing a check for a $800,000-plus home.

The Montana Free Press got its hands a number of emails fielded by the state Department of Commerce voicing outrage over the campaign and its impacts.


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