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Money as a Social Barrier – How does this impact marketing your product?
November 24, 2006 /
Check out this study by Prof. Kathleen Vohs of the University of Minnesota (Go Gophers!). She tested the hypothesis that thinking about money can create social barriers. Here is a description of what she did:
By Guy Kawasaki
Full Discussion: http://blog.guykawasaki.com/2006/11/money_as_a_soci.html
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Posted in: Funding and Building your Business