“Now Hiring 14 and 15-year-olds.”

The call to action isn’t shy. A McDonald’s in Oregon is pushing towards a new business model: Hiring 14-year-old and 15-year-olds to help offset a shortage of workers in the COVID era.

The fast food industry has long relied on teen workers – mainly 16-and up – but this store in Medford, Oregon, put out a large banner to advertise directly towards potential teen workers even younger. The banner is still out front of the store, store manager Ashley Fincher confirmed to USA TODAY on Wednesday morning.