Marketing the Future: How Data Analytics Is Changing

A third of Amazon’s sales come from its recommendation algorithm, for example, while YouTube’s algorithm drives 70% of the content watched on its platform.

Data analytics helps marketers learn about their customers with target precision, from the movies they watch on Netflix to their favorite scoop of chocolate ice cream.

Data is ubiquitous, essential and beneficial — except when it’s not.

“The companies that are going to win are the ones who are using data, not guessing.” –Neil Hoyne