Making a Do-Gooder’s Business Model Work. – TOMS Shoes

Blake Mycoskie, a former contestant on The Amazing Race, explains how he can give away a pair of shoes for every pair his company sells.

"My thinking was that TOMS would show that entrepreneurs no longer had to choose between earning money or making a difference in the world. I wanted to prove that conscious capitalism is a viable business model for innovators worldwide, and entrepreneurs can focus on being ambassadors of humanity.

TOMS Shoes http://www.tomsshoes.com/

Full Story: http://www.businessweek.com/smallbiz/content/jan2009/sb20090123_264702.htm?chan=smallbiz_smallbiz%20index%20page_top%20small%20business%20stories