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‘Make this place a destination’: The Blackfeet Nation in Montana aims to attract tourists

North American Indian Days

For local businesses and artists on the Blackfeet Reservation, there is no bigger event than North American Indian Days.

On Sunday morning during Indian Days, Brynnlee St. Goddard skipped breakfast and rushed to Native Life, a fabric store in downtown Browning where she has worked for three years. The 19-year-old determinedly measured, cut and folded the fabric, hoping that some of the thousands of tourists visiting her hometown would come to the store.

Every July, thousands flock to Browning for the parade, rodeo and powwow festivities. They come to watch badge-clad horsemen and classic cars roll down Main Street, as revelers throw candy and toys at the hundreds of people who line the streets. After the parade, the crowd huddled under a nearby tent to watch the powwow dancers. Meanwhile, hundreds more packed into the stands at the rodeo grounds to watch the Indian relay and other events. Children chased each other through the events, stopping only when waiting in line to ride the Ferris wheel or buy candy.

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