“Entrepreneurship is like Australia. It looks beautiful, and then you get there and you find out everything is trying to kill you.”

So said Matt Price, an investor who recently spoke at Trailhead as part of its Lunch and Learn series on startup financing. The key, Price said, is unfair advantage, because entrepreneurs need to know what advantages they have over others.

“Your unfair advantages are in your team, experience, business model and product,” Price said. “But overall, knowing ‘what you don’t know’ ahead of your competition is where the magic is.”

By: Sharon Fisher