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Innovation must be a process, not a result
April 8, 2007 /
MATR Sponsor (view all)
Even the most impressive breakthrough eventually becomes mundane, with all producers offering more or less identical versions of the same item and competing largely on the basis of price: Innovation runs its course, and the thing becomes a commodity.
By Rob Walker
Full Story: http://www.boston.com/business/globe/articles/2007/04/08/innovation_must_be_a_process_not_a_result/
MATR Supporters (view all)
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