Pitch competitions are an excellent way for startups to gain visibility and awareness. They often offer prizes such as cash, services, and introductions to key industry players. A great example is the EU-Startups Pitch Competition, which this year features a prize package valued at over €700K! So, how can you make the most of this opportunity?

As a pitch coach, I like to experience what my clients go through, so I have entered various challenges myself. I have previously won two competitions: Present Your Startup and the Dutch Freelancer of the Year (FOTY) Awards. I’ve also coached more than 40 pitch competition winners, who have collectively secured over €9 million in funding.

Here’s the exact process those successful, competition-winning startups followed. Start with your audience: