A new Bozeman-based fly-fishing apparel company launched this week, aiming to bring innovative and high-end apparel for anglers.

The online retailer Skwala launched on Tuesday joining the ranks of other outdoor gear and apparel brands in Bozeman like Sitka, Stone Glacier and the fishing equipment and gear brand Simms.

At the startup’s office space on Story Mill Road, CEO and founder Kevin Sloan said the idea to start Skwala began about two years ago.