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Guest view: Montana strengthens its tourism economy

Montana Outdoors Fishing River

Tourism, a leading industry in Montana, does not grow by accident. Over time, as Montana’s economy has diversified to support a growing visitor economy, several critical milestones were first achieved. In 1987, Montana implemented a 4% lodging tax with proceeds statutorily directed to marketing promotion at the state, regional and local level along with supporting tourism assets such as Montana State Parks and the Historical Society.

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