Greg Gianforte, CEO and founder of RightNow Technologies in Bozeman, MT publishes book on entrepreneur strategies –

Bootstrap: "To achieve success by one’s own unaided efforts."

That’s how Webster’s defines it.

But CEO and founder of RightNow Technologies Greg Gianforte puts an entrepreneurial spin on it.

"Bootstrapping is really about an entrepreneur thinking outside the box and, in particular, thinking of innovative ways to start and grow a business without a lot of money," he said.

Forgoing outside financing options such as venture capital is the heart of Gianforte’s new book, "Bootstrapping Your Business," published in September (Adams Media, $12.95). Gianforte co-wrote the book with Marcus Gibson, a London business journalist who has since created his own start-up company.

By CAMDEN EASTERLING,Chronicle Staff Writer

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