Millennials are gobbling down plant-based burgers, prompting meat producers to question the health benefits of “ultra-processed imitations.”

This fall, Burger King said it had its most successful quarter in four years, driven by sales of its plant-based Impossible Whopper.

“The niche that this fills is not the same niche that a kale salad fills. If you’re hungry for a burger and you want something that’s better for you and better for the planet that delivers everything you want from a burger, then this is a great product. But if you’re hungry for a salad, eat a salad.” Pat Brown, the chief executive of Impossible Foods

By Anahad O’Connor

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The Blend is an unholy union that should never have made it beyond a brainstorming session. You can’t have your beef and not eat it too.