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Entrepreneurial Tightrope: Making sure your price is right

January 18, 2012/

Most often quality of service is associated with the cost. In other words, your prices have invoked the "you-get-what-you-pay-for" idea into the minds of your customers and potential customers. They are fearful of what they might get for that low price.

By Gladys Edmunds, for USA TODAY

Full Story: http://www.usatoday.com/money/smallbusiness/columnist/edmunds/story/2012-01-18/gladys-edmunds-small-business-pricing/52622398/1

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