Entrepreneur, Sell Yourself

Startup founders are often natural-born salespeople when it comes to their ideas. But when it comes to selling themselves, that’s a different story. Still, to get work–and funding, especially in the early stages–they have to master the art of marketing. Here’s how to do it.

by Steph Auteri, Young Entrepreneur Council

Full Story: http://www.portfolio.com/resources/2012/01/30/steph-auteri-shares-tips-on-how-entrepreneurs-should-market-themselves