“We’re trying to look at both our community and our visitors,” Neilan said. “We’re trying to find that balance point for both, because if we don’t take care of why we all live here, if we don’t take care of our community and our resources and all of the wonderful things we like to participate in, then there’s no reason for visitors to come?”

The agency is working to even out occupancy rates by hosting events and conventions during the off season.