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Corporate marketers atwitter over Twitter

August 24, 2009/

Strategies that have been used for decades now no longer apply, but figuring out what does connect is a tricky business.

Brand power takes on a whole new meaning on Twitter, where more than a million people follow Sockington, a tweeting feline who muses about litter boxes and salmon.

Companies would like to emulate that kind of success without drawing catcalls.

By Julie Johnsson

Chicago Tribune

Full Story: http://seattletimes.nwsource.com/html/businesstechnology/2009722217_twitterbiz24.html

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