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Boot Camp Helps Scientists Pitch Their Research Outside the Lab – ICorps

Silicon Valley is crawling with Internet entrepreneurs who boldly ask for money and proclaim that theirs is the next billion-dollar company. Yet scientists developing technology that might form the basis for a start-up have a tendency to conduct conversations looking at their shoes.

A program at Stanford University, which launched last July, "teaches them to make eye contact," says Steve Blank, a Stanford consulting associate professor and a retired entrepreneur who has helped develop ways to train scientists to break out of their comfort zone in the laboratory. The aim of the program is to teach these scientists and engineers how to turn their knowledge into technology that could build companies and ultimately create jobs.

ICorps – http://www.nsf.gov/news/special_reports/i-corps/

By DEBORAH GAGE

Full Story: http://online.wsj.com/article/SB10001424052702303807404577434273446504172.html?grcc=5806455259e4001c4c8a14bc2b2f1410Z3ZhpgeZ0Z21Z200Z24Z2&mod=WSJ_hpp_sections_tech

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