Blending social into earned, owned and paid media

Too many companies create silos to wall off their social media presence from the rest of their marketing efforts, argued a panel at Social Media Week on Monday. Social media should be a part of every component of a brand’s media strategy — even its paid and owned media — provided it’s done in a transparent, honest way that respects the audience and maintains the integrity of the brand.

By Jesse Stanchak

Full Story: http://smartblogs.com/socialmedia/2011/02/08/live-from-social-media-week-blending-social-into-earned-owned-and-paid-media/