Big data: The next frontier for innovation, competition, and productivity

The use of big data will become a key basis of competition and growth for individual firms.

Data have swept into every industry and business function and are now an important factor of production, alongside labor and capital.

by James Manyika, Michael Chui, Brad Brown, Jacques Bughin, Richard Dobbs, Charles Roxburgh, Angela Hung Byers

Full Story: http://www.mckinsey.com/insights/business_technology/big_data_the_next_frontier_for_innovation

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