Beyond the Clicks: Getting the Most out of Big Data

In the deep ocean of big data, it’s hard for companies to know what’s true or even relevant to their operations. The latest research from Hamsa Bastani, Wharton professor of operations, information and decisions, can help companies navigate the waters by offering a better way to use predictive analytics. Bastani spoke with Knowledge@Wharton about her paper, “Predicting with Proxies.”