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Beware the Perils of Market Research
March 31, 2010 /
Market research can be a powerful weapon in any company’s strategic planning arsenal. But it can also backfire. Research can’t predict what consumer interest will be in the future. The best consumer market research is often in the real world. Some of the most innovative companies on earth, like Apple, refuse to be slaves to a spreadsheet.
By Steve McKee
Full Story: http://www.crm-daily.com/story.xhtml?story_id=13300B2A5OIZ
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