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Bad Ass Work Bags – After Being Banned From Advertising on Google, This Founder Had to Get Creative

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Paul Chittenden of Bad Ass Work Gear found big success with an old-fashioned advertising tactic.

He originally named his company Bad Ass Work Bags–a tip of the hard hat to the tough trade. He did wonder, only briefly, if that name might be too vulgar.

 

By Gabrielle Bienasz, Editorial assistant, Inc.

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