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As ‘Unicorns’ Emerge, Utah Makes a Case for Tech Entrepreneurs Entrepreneurship

When Josh James traveled to the Bay Area in 2000, seeking funding for a web analytics company he had founded, he spoke at length with a venture capitalist about his plans for growth. The conversation was going well, Mr. James recently recalled, until the investor asked where he was based. "As soon as I told him I was from Utah, he literally, without saying a word, turned around and walked away."

Utah entrepreneurs no longer get that icy response.

The region has given rise to at least five companies valued at more than $1 billion. The concentration of these so-called unicorns is surpassed only by California, New York and Massachusetts, according to CB Insights, which tracks venture capital investment.

By ELLEN ROSEN

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