As competition for the best employees gets tighter, employers are getting more creative with their incentive packages. From free food to spa treatments and in-house yoga classes, exotic perks are becoming the norm in some industries. A new startup called Goodly is now looking to help employers offer one benefit that many new employees really want – paying off their student debt.

A recent US News poll found that of 500 employees polled, 90 percent would commit to a job for five years if given assistance with Student Loan repayment.