A deep dive into why Missoula, Montana’s local economy thrives

“Because Missoula is such a great area to live and people really want to support the local businesses if it’s retail shops, restaurants, bars and things like that people really really support us.” – Clover owner Shannon Callaghan

When you walk or drive into downtown Missoula, it is hard to imagine a time when it wasn’t all locally owned storefronts. However, Downtown Missoula Partnership executive director Linda McCarthy says downtown used to look a bit different.