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Automakers Are Making Car Ownership Optional

May 28, 2018View for printing

"If we're right, nobody's going to borrow money to buy a car again."

People seeking a set of wheels traditionally had two options: buy or lease. But the advent of ride hailing turned the next generation of drivers into backseat riders. Now app-based subscriptions--think car sharing that's paid by the month, not the hour--are vying for consumers who fall between Uber addicts and car owners.

Caitlin Harrington ... p-optional/

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