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Butte, Montana aims to elevate image - "Butte Elevated"

November 12, 2017View for printing

Butte's been cleaning up its mine waste for years now. But, only recently has the city is trying to clean up its image as well.

"We're more than a pit, we're more than historical mining. We have a community that's full of arts and culture and passionate people. I think anybody who walks down the streets of Butte can feel it, there's a new energy all of the sudden," said BLDC Marketing Director Cooper Fisher.

Telling the rest of the world about that energy is the motivation behind a marketing plan called Butte Elevated . A group of Butte agencies and businesses started this in 2015. The name was inspired by altitude.

By John Emeigh - MTN News ... evate-image
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