Table service, touch-screen order kiosks coming to all U.S. McDonald's
|November 18, 2016||View for printing|
"Food ordering is one of the most enjoyable moments at restaurants, but at McDonald's that can be one of the most stressful moments," CEO Steve Easterbrook said. The aim is to eliminate that frustration, while also bringing employees out from behind the counter to interact with customers. With the ability to customize, upgrade and add-on items themselves, customers also tend to spend more per visit, Easterbrook said.
Samantha Bomkamp Chicago Tribune
We experienced this type of ordering recently while in Italy. Sorry but it was very frustrating for us and others. When I went to pick up my order, I was not informed that they had run out of coke. No explanation, just no drink and the price was the same. I finally got them to sell me a beer for a price less the cost of coke. I witnessed at least two other arguments over what the clients thought they had ordered and what they were given.
There was no one delivering the food in this McDonalds so hopefully this will improve the service but I see that as just a stepping stone to even fewer employees and more self-service.
There was one element that was enjoyable. They had a full and separate desert counter with some very good selections. It took us 5 minutes to find them on the kiosk and finally had to go to the counter and order them directly. They were very good but then we were in Italy. Don't know what this could look like in other countries.
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