Farmers Business Network announces a $15 million round of funding led by Google Ventures. How Farmers Can Use Data to Push Back Against Big Ag

Say you’re a farmer and you want to test a new brand of seed that one of your vendors has been hyping. You may plant a test plot in spring, but you won’t see results until fall, and then, of course, you’ll want to test it again for a few more seasons to ensure you’re seeing a pattern and not a fluke. After three years pass, you make a judgment call, but you’re still left wondering whether it really was the seeds that made a difference, because it could have been the new fertilizer you used. Or maybe the crop spacing. Or the land quality. Or any of the dozens of variables that can impact a harvest.

The best way to empower farmers and help them make the best decisions is to make information more transparent.

Farmers Business Network – You Deserve The Truth – Our mission is to improve the livelihood of farmers by making data useful and accessible. https://www.farmersbusinessnetwork.com/

Issie Lapowsky

Full Story: http://www.wired.com/2015/05/farmers-business-network/