New brand for Billings unveiled – "Montana’s Trailhead"

It’s official: Billings http://ci.billings.mt.us/ is Montana’s Trailhead.

The moniker is the tagline on the new brand adopted by the Brand Billings Committee and the culmination of more than a year’s worth of consideration and debate. The brand was introduced Tuesday at noon to about 200 community leaders in the Rimrock Auto Arena at MetraPark.

In a forward-leaning, distressed script with a modern subtext, the logo is designed to evoke a sense of beginning, adventure, exploration, connections and health. The accompanying logo represents an abstract mountain landscape atop a black circle to say, "at the end of the day, Billings is where it’s at," said Andy Yates of Advertising Design.

By LAURA TODE
Of The Billings Gazette

Full Story: http://www.billingsgazette.net/articles/2009/01/14/news/local/30-billingsbrand.txt