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Helping an Artist Pull A Rabbit Out of His (or Her) Hat

June 20, 2007 /

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"For small to medium to national organizations, for events and fundraisers of any size, in any format – live, virtual or hybrid – the platform is built for scale."

The licensing industry is a massively profitable tangled web of artists, agents and merchandisers. It’s a dance helping products sell and characters get noticed. If it works, both sides win.

By ELIZABETH HOLMES
Staff Reporter of The Wall Street Journal.

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