How Businesses Can Attract The Next-Generation Of IT Workers

Internships aren’t enough. IT-dependent businesses need to take the talent pipeline as seriously as they do other critical industry risks.

Contrary to nasty rumors, the IT profession isn’t dead in the United States. Far from it. What could kill it, though, is if bright young minds steer clear of the profession. It’s time for business and technology leadership to treat this as a serious, long-term problem and work with employers, educators, and policy-makers to encourage young people to step up.

Hiring a few college interns isn’t enough. The industry needs a collective effort to get more people into the pipeline. "Many companies look at talent like it’s raw material," says Michael Hignite, MBA director and professor at Missouri State University’s College of Business Administration. "’I’ll buy it when I need it.’"

By Marianne Kolbasuk McGee
InformationWeek

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