Internet to ask, ‘How may I serve you?’

What’s put the whoopee back in the Internet industry?

To borrow a buzzword coined by Cisco CEO John Chambers: It’s the arrival, after years of expectation, of the "interactions Web." This is the Web of flying through cities on Google Earth; of viewers helping produce segments on Current TV; of applications that run on a server far away but seem to be right on your computer.

The interactions Web is the next rung up from the familiar point-and-click Internet, industry executives say. For the past decade on the Net, you’d click and get a Web page. If you wanted more information, or to order something, you’d click again. The user has had to do a lot to navigate around.

But now comes an Internet that works on your behalf — finding or doing things in the background, with no intervention.

By Kevin Maney, USA TODAY

Full Story: http://www.usatoday.com/tech/news/techinnovations/2005-10-26-internet-service-cover_x.htm