Planning Hip Retirement Communities – Developers are wooing empty-nesters who want to be where the action is. Just don’t call it a retirement community.

But even with amenities, Realtors say it will take more education on the part of the builders to change homebuyers’ attitudes about age-targeted communities.

Steve Goddard, relocation director for Re/Max All Cities Realties in Manhattan Beach, Calif., says that developments that are age-targeted is a hard sell for people who aren’t already looking for that kind of community. "No one ever likes to think they’re old enough for places that have age associations," he says.

Full Story: http://www.realestatejournal.com/relocation/relocation/20050126-lisle.html?rejcontent=mail