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Kentuckians Vote Online for State Brand

November 22, 2004 /

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Last night Kentuckians finished voting on their new state brand.

The state of Kentucky accepted votes in person, through the mail, and on a new Web site put up by the state.

http://www.govtech.net/?pg=news/news&id=92200

The brand Web site http://www.kentucky.gov/brand/ includes information on the state’s new marketing strategy, shows the logos of the different brands, and provides information on the selection process for the new brand.

Through three rounds of voting that began Oct. 26, nearly 50,000 ballots have been cast, including more than 10,000 during Round Three.

In the first round, "Kentucky — Limitless" was eliminated. "Kentucky — Make History" was eliminated in the second round, leaving the public with two choices: "Kentucky — Where Legends Are Born" and "Kentucky — Unbridled Spirit."

The new brand will be unveiled on Wednesday.

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