Trial and Error for Business Social Media Will Fail

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. They randomly churn for hours a day on a couple of their favorite social media platforms, with little though given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches.

Martin Zwilling

Full Story: http://blog.startupprofessionals.com/2012/07/trial-and-error-for-business-social.html