The CMO Guide to Building a Data-Driven Marketing Team

By now, every CMO understands the need to build a data-driven marketing team. But how do you do it? In this post I share Marketo’s tips about the staff and skills you need to develop, as well as how to create a culture of metrics and accountability.

Jon Miller

Full Story: http://blog.marketo.com/blog/2012/11/the-cmo-guide-to-build-a-data-driven-marketing-team.html?extlink=dw-openf-sb-original-source

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