Prospera, on behalf of the Montana Women’s Business Center, is seeking one or more independent contractor(s) or company(s) to provide marketing assistance in support of a new program that will aid Montana businesses in resiliency and recovery from the COVID-19 crisis. The objectives of the marketing services are the following:
Increase attention, branding, and mission of Prospera and the MTWBC program statewide and our COVID 19 training program.
Produce marketing content that will inspire and educate business owners for resiliency and growth.
Increase our visibility, followers, interactions, and conversions on our social media channels that will grow our audience by at least 30%.
Enhance our reputation as an authority and valuable resource for advancing business success in Montana.
Proposed Marketing Services may include the following:
Crafting a COVID-19 Program marketing strategy.
Providing guidance to differentiate multiple brand and program identities within Prospera. Planning and delivering a content development program with;
Social media optimization, engagement, and management.
Photography and content writing of success stories sharing positive news in our state about business recovery.
Local and regional Search Engine Optimization.
Google My Business optimization.
COVID-19 and MTWBC landing page optimization and website edits in coordination with staff to update our business resources materials (https://www.prosperamt.org/covid-resources).
Graphic design of creative deliverables.
Videography, film editing, and related services.
Training and event materials design and development.
Email marketing strategy and related services including graphically designed, branded email marketing templates.
Delivering metrics for tracking, data collection, and reporting progress on goals.