Prospera, on behalf of the Montana Women’s Business Center, is seeking one or more independent contractor(s) or company(s) to provide marketing assistance in support of a new program that will aid Montana businesses in resiliency and recovery from the COVID-19 crisis. The objectives of the marketing services are the following:
- Increase attention, branding, and mission of Prospera and the MTWBC program statewide and our COVID 19 training program.
- Produce marketing content that will inspire and educate business owners for resiliency and growth.
- Increase our visibility, followers, interactions, and conversions on our social media channels that will grow our audience by at least 30%.
- Enhance our reputation as an authority and valuable resource for advancing business success in Montana.
Proposed Marketing Services may include the following:
- Crafting a COVID-19 Program marketing strategy.
- Providing guidance to differentiate multiple brand and program identities within Prospera. Planning and delivering a content development program with;
- Social media optimization, engagement, and management.
- Photography and content writing of success stories sharing positive news in our state about business recovery.
- Local and regional Search Engine Optimization.
- Google My Business optimization.
- COVID-19 and MTWBC landing page optimization and website edits in coordination with staff to update our business resources materials (https://www.prosperamt.org/covid-resources).
- Graphic design of creative deliverables.
- Videography, film editing, and related services.
- Training and event materials design and development.
- Email marketing strategy and related services including graphically designed, branded email marketing templates.
- Delivering metrics for tracking, data collection, and reporting progress on goals.
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