As the saying goes, life is too short to drink bad wine.

A group of Montana grape growers and winemakers hope theirs will soon be known as some of the best in the country, and even the world.

A push to make the Treasure State a major competitor in cold-climate grape growing is underway at the Montana Grape and Winery Association 5th annual conference.

Friday, industry members heard from Iowa State University viticulture specialist Mike White.