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Charting the future of ads and marketing
August 5, 2007 /
Rumors of the impending demise or serious wounding of the advertising industry by warp-speed advances in communications technology are greatly exaggerated.
"Watch This, Listen Up, Click Here: Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume"
By David Verklin and Bernice Kanner (John Wiley & Sons) $24.95
By Cecil Johnson
McClatchy News Service
Full Story: http://www.sltrib.com/business/ci_6545605
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