Marketing Simulation to be Offered in More Locations

The Montana Manufacturing Extension Center, in cooperation with the MSU-Great Falls College of Technology, the local SBA Small Business Development Center, the Montana PTAC, and the Montana Department of Commerce, is pleased to offer Great Falls area manufacturers an opportunity to participate in the interactive marketing training, "Tools for Winning the Marketing Game."

Participants at both Missoula and Bozeman said they gained substantial marketing knowledge from the competitive simulation that emphasizes strategic marketing decisions. They also said the panel of experts gave them solid take-home advice to use in their marketing efforts at the workplace.

WORKSHOP SUMMARY: The marketing simulation allows participants to experience, first-hand, the challenges of making profitable marketing decisions while working in competitive teams an actual product, and marketplace information. Teams make decisions about which market segments to target, how to allocate sales resources to various marketing channels and how to differentiate their product brand from the competition.

Decisions are made by taking into account actual budget considerations, customer demand and market trends over multiple decision rounds (each round representing a year in the life of the company. They using financial reports and market research to revise strategies, seize opportunities, and attempt to mitigate market threats in a hands-on interactive learning environment. A highly acclaimed computer simulation compiles round results and provides feedback.

The Marketing Game simulation will be offered in Billings on Nov. 12-13.

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COURSE TITLE: "Tools for Winning the Marketing Game"

DATE/PLACE: September 18-19, MSU-Great Falls COT, Heritage Hall

WHAT PARTICIPANTS HAVE TO SAY:
http://www.mtmanufacturingcenter.com/Training/marketgame_quotes.htm

AGENDA: Workshop, Simulation and Bonus Marketing Panel Discussion/Q&A

DETAILED COURSE INFORMATION: http://www.mtmanufacturingcenter.com/Training/marketgame.htm

ONLINE REGISTRATION:
https://www2.montana.edu/mmec/registration/index.asp?id=27

PHONE REGISTRATION & Q’s: Call MMEC 994-3812

REGISTRATION DEADLINE: 12 Noon, September 11, 2003

PRESENTED BY: Montana Manufacturing Extension Center

SPONSORED BY: MSU-GF College of Technology, local SBA/SBDC,

Montana PTAC, and the Montana Department of Commerce

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COURSE INSTRUCTOR: Kate Bryan of MMEC will be presenting course materials and facilitating the simulation and a 4-hour Q&A marketing/sales expert panel discussion. Kate’s background and expertise can be reviewed at http://www.mtmanufacturingcenter.com/AboutUs/staff.htm#KateBryan

If you have any questions about the course or would like to register over the phone, please contact Kate Bryan or Deborah Nash (MMEC) at 406-994-3812.