Rural Communities

Affinity marketing programs are being done in many regions around the country. The concept is pretty straightforward: If you recruit people to bring their businesses to the community who already share a passion for the community’s values, they will be more likely to share that sense of community.

"The catch is we need people with aptitude to do sophisticated assembly work, and sometimes we don’t know if they’ll work out until we try them."

"A community that has talented people will draw work to itself."

"We’ve had to be a lot more proactive about it," hitting the university and community college circuit to recruit workers as well as advertising the positions

Organizations are increasing productivity whether employees are at a primary work location, secondary, home, customer site or other remote location. Work Anywhere and Cool Commute programs get increased job results with fewer wasted hours from people trapped in gridlocked traffic.

"Utah invites you to explore our expanding jobs market," the ad said, adding, "Dozens of Utah companies have placed engineers at the top of their wish list this season. You could be one of those engineers!"

The Bay Area’s tech talent pool is thinning, the time to fill jobs is lengthening and promising job candidates are getting multiple job offers.

“It just makes sense that the jobs and the population begin to flow inward.”

"Instead of trying to woo giant businesses, governments should encourage entrepreneurship."

Working in its favor is the fact that Paylocity gives generous benefits, ranging from comprehensive medical coverage and a 401(k) plan to paid life insurance, a casual dress code and holiday bonuses.

"Even with all that, it’s still hard to find people,"