Why Can’t We Sell Charity Like We Sell Perfume?

What if we let philanthropies operate like businesses? Let them pay for talent, advertise aggressively to build market share–even build a stock market for charity. Maybe then capitalism could finally save the world.

It’s time to change how society thinks about charity and social reform.

By DAN PALLOTTA

Full Story: http://online.wsj.com/article/SB10000872396390444017504577647502309260064.html?KEYWORDS=charity