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Web Free-For-All on the Horizon — Brand Owners Should Begin Planning Their Defensive Strategy Now

What’s that distant sound you hear? It’s the sound of a swarm coming your way. In less than a year, the Internet Corporation for Assigned Names and Numbers ("ICANN") plans to begin accepting applications for a "swarm" of new top level domain names and granting them by the hundreds. This move will likely usher in a new world on the web. Web 3.0 is fast approaching and brand owners should beware—it is not designed with you in mind.

Jamie Nafziger and Erin Hogan

Full Story: http://view.exacttarget.com/?j=fe5a15787467037e731c&m=ff2b1c727663&ls=fde2127770650d7a70137772&l=fe5a1575746c01797c10&s=fe2f1c717667057c771d74&jb=ffcf14&ju=fe33167177600d79771573

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