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Campaign pitches Helena as Seattle’s tourist destination

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Helena

Capturing the local flavor and experience of Helena is the goal of a new marketing campaign in Seattle.

The Helena Convention and Visitors Bureau is using rollover funds made available from last year’s bed tax to fund the initiative, which will pitch Helena as a tourist destination for Seattle residents. Seattle and Helena are connected by a hour-and-a-half flight via Alaska airlines.

“It’s just a quick plane trip away and they can experience a different part of the country,” Stewart said. “There is a lot of crossover with that Seattle market and a place like Helena.”

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